SINGAPORE DAY 6
We visited a design firm called FARM where two power house woman welcomed us with subs and beverages to our delight. They gave us an insiders look into their portfolio and what they do for clients. They take total control of every aspect to unify the image through and through. From the architecture of the building to the logo and clothing worn by the employees. The designs where beautiful and everyones appreciation for a well crafted living space grew three sizes today. How do clients find these firms? During the second adventure of the day we were told that a client for a high end handbag made in Northern Europe sought out a young animation company in Singapore called crave to do their commercial. Crave expressed the astonishment they had that someone so far removed from the culture found them. I want to know what the clients are searching for that brings up these firms to understand the market and self advertising more thoroughly.